EBook Library

Whether you’re a novice or pro digital marketer, the demands of the job and industry as a whole are enough to make you feel a little overwhelmed. You need exceptional abilities to manage the whole nine yards in your clients’ digital campaigns, and the need to deliver outstanding results is part and parcel.

The great news is that with the right resources to learn from, you can build marketing campaigns with much more ease and efficiency. Comprehensive discussions, easy-to-follow explanations, real-life examples, up-to-date statistics—find all of these things in our complete eBook lineup written with you, the digital marketer, in mind.

Generating Leads with Facebook: A Guide for Businesses

Facebook has 2.2 billion active monthly users—and counting. That’s a whole lot of potential for generating qualified leads. Let this eBook show you how!

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The Big Book of Measuring and Optimizing Your Facebook Ad Campaigns

Every brand that uses Facebook ads knows that it can be a pretty competitive channel. You need to consistently stand out to beat the rest, and the way to do it is to create ad campaigns that are properly optimized for social media audiences.

In this eBook, we share useful tips on how to create compelling ads on Facebook, plus how to track metrics that go beyond likes and shares.

Smarter Email Marketing

Email generates one of the highest ROIs of any marketing channel. As long as you do it right, email marketing has the power to help you reach consumers in a cost-effective and results-driven manner.

After reading this eBook, you’ll be growing your contact list and sending smart emails with higher open and click-through rates in no time!

B2B Guide to Evaluating and Improving Your Facebook Marketing Strategy

Facebook marketing is on the rise in the B2B industry, which makes it necessary that you review how well you’re using this platform to grow your brand on social.

This eBook lets you do just that as it teaches you how to track your quantitative and qualitative data, and organize it into a report to share with your social media team. Of course, you’ll learn about creating engaging posts, too!

The Complete Guide to B2B Blogging

As a marketing strategy, blogging is perhaps one of the most results-oriented in terms of driving traffic to your site and generating B2B leads.

To make the most out of this inbound marketing tool, you need an effective plan for content creation and distribution. This eBook will cover those plus all the necessary aspects of B2B blogging, from goal setting to topic generation and performance analytics.

Your Guide to Hiring a Killer Marketing Agency

The right digital marketing agency work wonders for your business, from building your company’s online presence, to acquiring customers, and increasing your revenue.

This eBook offers a checklist of everything you need to consider on your quest for a marketing agency, including the research, interview, selection, and onboarding.

B2B Guide to Retargeting: How to Bring Quality Leads Back to Your W...

As a marketer, you know better than to let good leads get away, especially when all it takes is a good retargeting approach. Which brings us to our B2B retargeting guide.

In this eBook, you’ll get actionable tips on how to use Facebook Custom Audiences, Google AdWords Remarketing, and other retargeting strategies to drive prospects back into your marketing funnel.

Step By Step Guide to Start an SEM Campaign Without Losing Money

The right Search Engine Marketing (SEM) or Paid Search strategy can make a huge difference to your visibility on search engines.

This eBook will walk you through the process of setting up an SEM campaign from start to finish, complete with optimization tips in an easy-to-follow format.

6 Modern Marketing Strategies You Should Implement to Grow Your Bus...

Digital marketing is a fast-paced industry, and not being able to keep up can be a serious drawback for your business.

This eBook shares relevant data about current digital marketing trends to help you identify the tools and strategies that can make your marketing agile, flexible, and more attuned to the times.

A Guide to Evaluating Your SEO Strategy for Lead Generation

Learn the ins and outs of using SEO to drive traffic to your site and generate high-quality B2B leads.

Plus, you’ll get a review of freemium SEO tools with top-notch features that you should be taking advantage of to maximize your chances of success.

Advanced Facebook Advertising Tips and Techniques for B2B Companies

If you’ve been sitting on the fence about whether or not Facebook marketing is right for your business, this eBook will show you how Facebook ads have worked for B2B brands and how they can propel your own company too.

If you already do Facebook marketing, we’ll also show how you can further optimize it to generate maximum returns

How to Create Buyer Personas for Your Business

Creating killer buyer personas can be a breeze—that is, if you know the strategies for uncovering the right data that will identify the ideal customers for your business.

Plus, get a free customizable template to put your findings together for your team to plan and organize campaigns. All this and more in this fantastic eBook!

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